Marketing & AI, for travel brands
We help hotels, tour operators, and destinations grow — with content, SEO, ads, websites, and the AI tooling that actually earns its keep.
Joona & Alla
Joona is Head of Marketing at Stay Lapland — he’s spent years on the inside of tourism marketing in one of the most visited Arctic destinations in the world. Alla is a content creator finishing her degree in AI & Data Analytics in Rovaniemi.
Between us, we cover story, strategy, and systems — and we’ve been running this travel brand (hungrytravelfamily.com) and our own Rovaniemi weddings business in parallel. We practise what we pitch.
Five ways we can help your travel brand
AI content & SEO
Travel writing is high-volume work — and it’s where AI actually pays off when done right. We blend AI research and drafting with human editing and on-the-ground knowledge, so the final article ranks AND reads like a person wrote it.
- •SEO strategy & keyword mapping
- •AI-assisted article drafting
- •Human editing & fact-checking
- •Destination & hotel guides
- •Pillar content & internal linking
- •Meta & Google ad campaigns
- •Creative production (image + video)
- •Landing page optimisation
- •Instagram & TikTok content
- •Monthly performance reporting
Paid ads & social
Campaigns that sell nights, tours, and packages — not just vanity metrics. We run Meta and Google ads with travel-specific creative, and keep the social feeds that fuel them alive and on-brand.
Web & branding
Websites built for bookings, not awards. Clean, fast, and shaped around the story your brand actually tells. We also do the full brand identity when a refresh is overdue.
- •WordPress & custom sites
- •Booking integration
- •Brand identity & logo
- •Photography direction
- •Multilingual setup
- •Guest-facing AI chatbots
- •Booking & enquiry automation
- •Analytics dashboards
- •Review & CRM workflows
- •Internal AI tools
AI automation & tooling
Chatbots that answer guest questions at 2am. Booking flows that don’t bleed leads. Dashboards that actually tell you what’s working. Custom AI workflows built for your operation — the kind that earn their keep.
Content creation
Photography, video, and editorial writing rooted in actual travel — not stock. Alla shoots and edits; Joona writes. We hand over usage rights and a content library you can actually plan around.
- •Destination & property shoots
- •Reels & short-form video
- •Editorial & email copy
- •Content calendars
- •Licensing for owned use
Built for travel & tourism
We only take on travel and tourism clients. It’s our industry — we know the customer, the season curves, and the assumptions that usually go wrong.
Small team, clear process
Free intro call
A 30-minute call to understand what you’re selling, what’s working, and what’s quietly not.
Scoped proposal
A tight, written proposal with fixed scope, timeline, and pricing. No hourly games.
We build
We work in 2-week sprints with a shared workspace. You see progress weekly, not monthly.
Handover or retainer
Finish the project clean, or keep us on a monthly retainer for ongoing growth work.
Not just another marketing agency
Tourism insiders
Joona has spent years in Lapland tourism — from husky tours to boutique hotels. We know how the industry actually runs, what breaks in winter, and why shoulder-season campaigns need different creative.
AI-native, not AI-hype
Alla studies this for a living. We use AI where it earns results — research, drafting, reporting, automation — and keep humans in the parts that matter. No buzzword soup.
We run our own brands
hungrytravelfamily.com and rovaniemiweddings.com are both ours. Every tactic we recommend is one we’ve tested on our own SEO, content, and booking funnels first.
Have trusted us
Brands and partners we've worked with
We're proud to collaborate with a range of incredible partners who share our passion for unforgettable experiences. Together, we bring unique adventures and memorable moments to life.
Affiliate partners
Travel brands we trust enough to recommend
When we link to one of these from a guide, it's because we actually use them. Booking through these links costs you nothing extra and supports the blog.
Good to know
Frequently asked questions
What kind of collaborations do you offer?+
We tailor each campaign to the brand and the destination. The most common formats:
- Sponsored blog features and SEO-driven travel guides
- Hotel, resort and accommodation reviews (paid or hosted)
- Tour and experience features with photo & video
- Tourism board and destination marketing campaigns
- Long-term ambassadorships
- Affiliate and revenue-share partnerships
- Custom photo and video packages for your own marketing
What makes Hungrytravelfamily different from other travel blogs?+
We come from inside the travel industry. Joona runs marketing for Stay Lapland, one of the biggest hotel groups in Finnish Lapland — so we know exactly what brands actually need from a content collaboration (SEO weight, conversions, real footage you can re-use, not just a pretty post). Alla studies AI and content design, so every campaign uses workflows that go further than a single blog post.
Do you offer one-off projects or long-term partnerships?+
Both. We love long-term ambassadorships because they let us tell a deeper, more honest story over a season — but we also do single campaigns when the brief is right.
Can you create custom packages for our brand or destination?+
Always. Every quote we send is built around your goals, your audience, and the season. We'll happily mix blog SEO, social, photo licensing and consulting into one package if that's what makes sense.
Do you also work as marketing or AI consultants?+
Yes. Outside of the blog we help small travel brands set up content systems, SEO foundations and AI workflows that don't sound like AI. If you want help with your own site or content engine rather than a feature on ours, mention 'consulting' in your message and we'll send a separate proposal.
What are your rates?+
Rates depend on scope, deliverables, exclusivity, and timeline — we don't have a public rate card because most projects are custom. Tell us your idea and rough budget in the form below and we'll come back within a couple of days with a tailored proposal.
What partners say
In their words
Working with Joona and Alla felt different from the start — they came in already understanding our brand and what Lapland actually means to guests. Their content is honest, well-shot, and brings real bookings. They're partners, not just creators.
Joona and Alla captured the spirit of our buggy adventures perfectly. They asked smart questions, made everyone in the team comfortable on camera, and the final content drove a clear bump in bookings from northern Europe. We'd happily host them again any season.
Get in touch
Tell us about your brand
Tourism boards, hotels, tour operators, brands — if there's a story to tell, we'd love to hear it. We reply within a couple of days.