Press & media
Local experts in Rovaniemi, Finnish Lapland — for TV, newspapers, radio and podcasts
We’re Joona & Alla, the couple behind Hungrytravelfamily. We live in Rovaniemi on the Arctic Circle and both work in tourism marketing here. Journalists, TV producers and researchers can work with us for interviews, filming, local expertise and story research — from Santa Claus and the northern lights to what a Lapland holiday really costs.
How we can help your story
What we offer journalists and production teams
On camera & on the record
- Interviews and expert comments in English (Joona also speaks Finnish)
- Local voices for TV, radio, podcasts and print
- Quotes on Lapland travel, costs, seasons and trends
Research & on-the-ground help
- Story research and location ideas in Rovaniemi and Finnish Lapland
- Up-to-date prices for activities, Santa visits, northern lights tours, food and stays
- Contacts with local activity operators — husky, reindeer, snowmobile and aurora tours
Story angles
Topics we can talk about
Flights, stays, activities, Santa visits, winter clothing and food — we follow local prices every season and can walk you through realistic budgets, from careful to splurge.
What December looks like for the people who live in Rovaniemi, how the Christmas season shapes the town, and what families should know before they come.
The aurora season, why clear skies matter more than anything else, and how visitors can improve their odds without overpaying.
Living with only a few hours of daylight in winter and no night at all in summer — and what that means for visitors.
Record winter seasons, crowds, prices and what responsible, respectful travel to Lapland looks like.
The everyday culture behind the postcard images, explained by people who live here.
Dressing for −30 °C, travelling with children in the cold and the mistakes first-time visitors make.
How small tourism businesses work with travel creators — we see both sides, as marketers and as content creators.
Fast facts
About Hungrytravelfamily
- Based in Rovaniemi, Finland, at 66°30′ N — right on the Arctic Circle
- Joona & Alla both work professionally in tourism marketing in Lapland
- Alla is an AI engineer originally from Ukraine; Joona moved to Rovaniemi in 2022
- We have travelled to 25 countries together and started Hungrytravelfamily in 2024
- Our readers are mainly European (about 70%) and American (about 20%) families and couples
- The website is published in 11 languages
- Last season our reader code brought €217,553 in activity sales for our Lapland partners
Media resources
Facts, prices and guides for your research
We keep a growing library of fact-based guides written for journalists, producers and researchers — costs, seasons, daylight, filming logistics and local culture.
- What a Lapland family holiday costs in 2026–27 (fact sheet)
- What meeting Santa Claus costs — free and paid visits
- Northern lights tour prices in Rovaniemi
- Rovaniemi tourism in numbers (2026 fact sheet)
- Daylight hours in Rovaniemi, month by month
- Filming in Rovaniemi: a guide for TV crews
- 25 story ideas for journalists covering Lapland
- Hungrytravelfamily media kit 2026
Good to know
Questions from journalists
Interviews are in English, and Joona also speaks Finnish. We are happy to work with interpreters, voice-over or subtitles — just tell us what your format needs.
Yes — we can suggest locations and timings, share local contacts and join your shoot. Filming and drone permits are the production’s responsibility, but we can point you to the right people.
As early as possible, especially for December and January, when Rovaniemi is at its busiest. Short expert comments can often be arranged quickly.
Your outlet, the topic or angle, your travel or filming dates, the format (interview, filming, quote, research) and your deadline.
Contact
Working on a story about Lapland or Finland?
Email us at hungrytravelfamily@gmail.com with your outlet, topic, dates and deadline. We try to reply within 24 hours.