This is the page we send to journalists, TV and podcast producers and tourism brands who want to know quickly who we are and what we can do. It lists only facts we can stand behind. It does not contain follower counts or reach numbers, because we prefer to give current, verified statistics on request rather than print figures that go out of date.

Hungrytravelfamily is written as one word. It means hungry for travel, not food. We are Joona & Alla, a couple living in Rovaniemi, Finland, on the Arctic Circle, and we publish travel guides for families and couples.

Fact sheet at a glance

Numbers that change, such as audience statistics, are available on request by email, in a current and verified form.

Who we are

Joona grew up in southern Finland and moved to Rovaniemi in 2022 to work in the husky-and-aurora tourism industry. Alla is an AI engineer, originally from Ukraine, who came to Finland to study. They met in Rovaniemi. Both of us work professionally in tourism marketing in Lapland, and we also help travel brands with content, SEO, ads and AI tooling. You can read about that on our Work with us page.

We are a couple and do not have children. When we write about families, we rely on local knowledge, official sources and advice from Finnish authorities and day-care centres, not on parenting anecdotes. When we write about Lapland, we write as people who live and work there.

What Hungrytravelfamily publishes

Hungrytravelfamily publishes long, practical travel guides. Our home region is Finnish Lapland, with a lot of coverage of Rovaniemi: activities, prices, seasons, northern lights, Santa Claus, safety and clothing. We also write about other destinations in the Nordic countries and further afield, including guides to activities, stays and itineraries. The site’s menus group the stories by country and region, from Finland and Norway to Southern Europe and the Balkans, and the site is available in English, Spanish, Italian, German, French, Dutch, Polish, Portuguese, Japanese, Traditional Chinese and Finnish.

We check every price in the month we publish and label it with that month. Where an official source exists, such as the Finnish Meteorological Institute for weather, Traficom for drone and road rules, or Visit Rovaniemi for local information, we use it and link it. Our approach for press-related guides is to give facts first. Every number in them is sourced, prices are labelled with the month we checked, and where we are unsure we say so. Examples include How cold is Lapland really?, Lapland winter safety, Christmas in Lapland on a budget and our Lapland family holiday FAQ.

Our audience

Our readers are mainly European families and couples (about 70%), with about 20% from the United States. They are planning trips, which is why our guides focus on practical questions: when to go, what it costs, what to wear, what to book in advance and what is safe. The site is published in 11 languages, which helps us reach readers who prefer to plan in their own language.

We do not publish follower numbers or reach figures here because they change quickly. Media and brands are welcome to ask for current statistics by email, and we will explain how they are measured.

For journalists and producers

If you are researching a story about Lapland, Rovaniemi or Finnish winter travel, we can help in four ways:

• Interviews and expert comments in English, on camera, on the phone or by email. Joona also speaks Finnish. Neither of us speaks German, so interviews for German outlets are in English.
• Story research: real prices, season information and local context, with sources.
• Filming support: local contacts and ideas for locations in and around Rovaniemi.
• Quotable lines: each of our press guides contains short quotes you may use with credit to “Joona & Alla, Hungrytravelfamily (hungrytravelfamily.com)”.

Topics we can speak about include the cost of a Lapland holiday, how cold it really is and how to dress for it, winter safety, northern lights planning, the Santa Claus Village and Rovaniemi at Christmas, and how creators and tourism businesses work together. Tell us your outlet, topic, dates and deadline, and we will reply as soon as we can. Our press page has more.

For tourism brands

We work with hotels, apartments, restaurants, tour operators, attractions and destinations. There are two models, and they can be combined.

For accommodation we stay 3–4 nights, and for tours we join once as guests. It is just the two of us. Read more in our posts on what a creator visit delivers, how the reader-code model works, why tourism businesses work with creators and our spring 2027 content trip, which runs from mid-April to the end of May 2027.

Finnish Consumer Ombudsman guidelines say that influencer marketing must be recognisable as advertising, and that a post based on a gifted product or service should be labelled, for example “Advertisement/Gifted [brand]”. Partners should expect our collaboration content to follow that approach.

Short boilerplate you can use

If you need a short description of us for a programme, article or press release, you may use this text:

“Hungrytravelfamily (hungrytravelfamily.com) is a travel site by Joona & Alla, a couple based in Rovaniemi, Finland, on the Arctic Circle. They started it in 2024, have travelled to 25 countries together and publish practical travel guides in 11 languages. Both work in tourism marketing in Lapland.”

Please check with us before quoting figures that change, such as audience statistics, and ask us if you need a different length or an interview.

Contact

Email hungrytravelfamily@gmail.com or message us on Instagram at @hungrytravelfamily. Please include your outlet or company, your topic or proposal, relevant dates and your deadline. Our press page is at hungrytravelfamily.com/blog/press.

Story angles we can help with

Journalists often ask us for a starting point, so here are the angles we get asked about most, with what we can add and where to read the background.

We can also speak to what it is like to live and work in Rovaniemi in the busiest weeks of the tourism season, as people who work in tourism marketing in Lapland. We will always tell you what we know first-hand and what comes from an official source.

FAQ

Who is behind Hungrytravelfamily?

Joona & Alla, a couple living in Rovaniemi, Finland, on the Arctic Circle. Both work in tourism marketing in Lapland. They started Hungrytravelfamily in 2024.

Who reads the site?

About 70% of readers are European and about 20% American. The site is published in 11 languages.

Do you publish follower or reach numbers?

Not on this page. Media and brands can ask for current statistics by email.

Can we interview you?

Yes, in English. Joona also speaks Finnish. Send your outlet, topic, dates and deadline to hungrytravelfamily@gmail.com.

How do tourism businesses work with you?

Through a hosted stay or visit that delivers a content package with usage rights, through the reader booking model (5% reader code, 10% commission on completed bookings), or both.