Tourism businesses are asked all the time to “collaborate with influencers”, and the offers vary widely in quality. We want to explain, as clearly as we can, what a collaboration with Hungrytravelfamily looks like: what a hotel, tour operator or destination gets, what we ask for, and where our limits are.

We are Joona & Alla, a couple living in Rovaniemi on the Arctic Circle. Joona grew up in southern Finland and moved to Rovaniemi in 2022 to work in the husky-and-aurora tourism industry. Alla is an AI engineer, originally from Ukraine, who came to Finland to study. We both work in tourism marketing in Lapland, we have travelled to 25 countries together and we started Hungrytravelfamily in 2024. That double perspective, creator and marketer, shapes how we work with partners.

What a collaboration with us looks like

A typical collaboration has three parts. First, we agree what the partner wants: bookings, direct enquiries, better imagery, an international audience, or a mix. Second, we visit. For accommodation we stay 3–4 nights, and for tours we join once as guests. It is just the two of us, so there is no entourage to host. Third, after the visit we deliver the content through a download link and publish the story on our blog and social channels.

Readers then find the partner in two ways: through the article, and through a booking link that carries our reader discount and lets the partner see which bookings came from us. We explain the second part in our post on how the reader-code affiliate model works.

Why tourism businesses work with creators

Travel decisions are made on trust. A visitor choosing a hotel in Lapland or a tour in Norway wants to see real photographs, hear how it feels and read what could go wrong. Brand images and ads cannot do all of that, and creators can. A well-made article can also keep appearing in search results long after it is published, which is why we invest in long, factual posts rather than only short social clips.

Three facts about our own platform explain why partners work with us:

These are our own figures, so we recommend that you ask us for current statistics by email before a decision. We are happy to explain how we measure them.

Two models you can combine

1. Hosted stay or visit. The partner hosts us, and we deliver a content package and a published article. This suits hotels, apartments, restaurants, tours and attractions that want imagery they can use and a story that reaches our readers.

2. Reader booking model. Our readers book through a tracked link and receive 5% off with the code HUNGRYTRAVELFAMILY5, and we receive 10% commission on completed bookings. If a partner does not want to offer a discount, a commission-only tracking link is possible. This model rewards results rather than promises, and it can run alongside a hosted visit or entirely on its own.

Many partners choose both: the hosted visit produces the content, and the booking link measures what it brings.

What the content package includes

Our standard offer for a stay or visit is described in detail in our post on what a creator visit delivers. In summary:

• 20–40 professionally edited photos of the property or activity and its surroundings
• One vertical video (Reels/TikTok) and one horizontal video for a website or YouTube
• Drone footage where flying is allowed
• Selected raw photo and video material
• A blog article about the stay and the area, plus Instagram posts and stories with tags
• Usage rights for website, social media and paid ads with no time limit (non-exclusive)

Content is delivered via a download link after the visit.

What we promise, and what we do not

We promise to be clear about what a collaboration is. Finnish rules say that consumers have the right to know when someone is trying to influence them for a commercial purpose. The Finnish Consumer Ombudsman’s guidelines say that, where an influencer has received a product or service for advertising purposes, the publication should be labelled, for example “Advertisement/Gifted [brand]”, and the label must be visible as soon as the consumer sees the post. We think that is the right approach, and a partner should expect labelled content.

We do not promise a positive review, and we do not promise bookings. We write about what we experience, and a partner who wants a guaranteed positive story is better served by an advertisement. In our experience, a balanced article is also the one readers trust enough to book from.

We also keep the practical limits clear: there are two of us, we cannot host large groups, and we plan visits around the season, since for example winter and spring content looks very different.

Who we work with

Our core region is Finnish Lapland, where we live. We also cover Norway and other European destinations, and in spring 2027 we plan a content trip to 2–3 areas of Europe (read the details in our post on the spring 2027 content trip). We are interested in hotels and apartments, tour operators, restaurants, attractions and destination organisations that welcome families and couples.

We are a good fit if you offer a clear experience, want your property or activity photographed honestly, and are comfortable with a visit from two people who will ask direct questions. We are probably not the right fit if you need a large production, a guaranteed audience size or exclusivity.

Our professional background

Both of us work professionally in tourism marketing in Lapland, and we also help travel brands with content, SEO, ads and AI tooling. You can see what we offer on our Work with us page. In practice this means we understand what a partner needs from a collaboration: images that can be used in a booking funnel, copy that supports search, and a way to measure what works.

How to start a conversation

Email hungrytravelfamily@gmail.com with five things: who you are and what you offer, the place and the season, what you would like from a collaboration, any dates or constraints, and whether you would like to use the reader booking model. We will tell you quickly whether we are a fit and what we would propose.

If you are a journalist or producer researching how creators and tourism businesses work together, we are also happy to help. See our press page.

How to compare creators before you choose

If you are a hotel, tour operator or destination organisation, you will receive offers from many creators. Whether you work with us or someone else, we suggest asking the same questions of everyone, because they separate a real collaboration from a favour exchange.

1. What exactly will we receive? Ask for a written list: number of photos, videos, articles, posts and stories.
2. What can we do with it? Ask about usage rights: for which channels, for how long and whether they are exclusive.
3. Who will attend, and for how long? A small team that stays long enough to photograph properly is more useful than a large group on a short visit.
4. How will it be labelled? Clear labelling protects both sides and follows Finnish guidance.
5. How will we know it worked? Look for tracked links, a code or another way to see bookings, and be wary of promises that cannot be measured.
6. Who reads the content? Ask where the audience lives, which languages it reads and what it does with the content.

We are happy to answer all six questions about ourselves, and our answers are in this post. A partner who asks them tends to have a better collaboration, whichever creator they choose.

FAQ

What does a collaboration with Hungrytravelfamily include?

A hosted stay or visit, 20–40 edited photos, a vertical and a horizontal video, drone footage where flying is allowed, selected raw material, a blog article, Instagram posts and stories, and usage rights with no time limit (non-exclusive).

How long do you stay?

For accommodation we stay 3–4 nights. For tours we join once as guests. It is just the two of us.

What is the reader booking model?

Readers get 5% off with the code HUNGRYTRAVELFAMILY5 and we receive 10% commission on completed bookings. A commission-only tracking link is possible for partners who do not want discounts.

Who reads Hungrytravelfamily?

About 70% of readers are in Europe and about 20% in the USA, and the site is available in 11 languages.

Do you label collaborations?

Finnish Consumer Ombudsman guidelines require clear labelling of advertising, including gifted products and services, and partners should expect collaborations to be labelled accordingly.