If you run a hotel, apartment, restaurant or tour, the useful question about a creator visit is not “how many followers?” but “what do we actually get, and what can we do with it?” This page answers that for our standard offer, with the list of deliverables, the rights that come with them, the way content is delivered and the way results can be measured.

We are Joona & Alla, a couple in Rovaniemi on the Arctic Circle. We both work in tourism marketing in Lapland, we have travelled to 25 countries together and started Hungrytravelfamily in 2024. The site is published in 11 languages, and about 70% of readers are European and about 20% American.

The deliverables at a glance

That is our standard offer. Some partners add or remove elements: for example a restaurant may want food photography only, or a tour operator may want more video. We are happy to discuss that by email.

How the visit works

For accommodation we stay 3–4 nights. That is long enough to photograph the property in different light, show a typical day, shoot the surroundings and see the service from a guest’s point of view. For tours we join once as guests, as any customer would, so we can show the full experience from meeting point to return. It is just the two of us: no crew, no assistants, so the visit is light for you to host.

Season matters. In Lapland the same hotel looks very different in the polar night, in the northern lights season and in the midnight sun, so we suggest choosing the season that matches the guests you want to attract. A reader planning a winter trip does not need summer photos, and vice versa.

Photos and video

The photo set of 20–40 images covers the property or activity and its surroundings: rooms and details, public spaces, food if relevant, the activity in action and the landscape around it. Photos are edited, so you receive finished images rather than a folder of raw files. The raw selection is available too, which gives your designers room to crop and adapt.

We produce two videos. The vertical one is built for Reels and TikTok and gives you a short, scroll-friendly clip. The horizontal one is made for your website or YouTube and suits a booking page, a newsletter or a hotel lobby screen. Both are made from real moments in the stay, so they feel like a guest’s view rather than an advert.

Drone footage

We include drone footage where flying is allowed. This is not only a matter of weather: in Finland a drone that weighs 250 grams or more, or that carries a camera or sensors able to store personal data, requires the user to register as an operator, according to the Finnish Transport and Communications Agency (Traficom), and flying without registration is illegal. Local restrictions and the environment can also limit where you may fly, and Traficom reminds pilots to take nature and nesting birds into account in spring.

We check the rules for every location, and if flying is not allowed or is not sensible, we say so and shoot from the ground instead. If your property is near an airport, a nature reserve or a built-up area, tell us in advance so we can plan.

The blog article and social posts

The blog article is a full story about the stay and the area. We write for readers who are deciding where to go, so the article contains facts, practical details and an honest view of who the place suits. It is published on Hungrytravelfamily, which is available in 11 languages, and it stays online, where it can continue to appear in search results. Our Instagram posts and stories carry tags, so the partner is visible to our followers and can reshare.

Finnish rules require that collaborations be clearly recognisable as advertising. The Finnish Consumer Ombudsman’s guidelines say that when an influencer has received a product or service for advertising purposes, the post should be labelled, for example “Advertisement/Gifted [brand]”, and the label must be visible straight away. A partner should expect our content to follow this approach, and we are glad to agree the wording.

Usage rights explained

The content we deliver can be used on your website, on your social media and in paid ads. There is no time limit, so you do not need to renew a licence or stop using it after a season. The rights are non-exclusive: you can use the material freely, and we keep the right to use our own content and are not committing it to you alone. If you want exclusivity or a broader licence, for example for print or large-format use, tell us before the visit so we can discuss it.

We recommend you keep a record of where each image is used, and credit us where that is natural. If a rights question arises later, email us and we will clarify it in writing.

How results are measured

Content is only valuable if it works, so we recommend two ways of measuring it. The first is the reader booking model: readers get 5% off with the code HUNGRYTRAVELFAMILY5, and we receive 10% commission on completed bookings. A commission-only tracking link is also possible if a partner does not want discounts. Because bookings are tracked, the partner can see exactly what our readers booked. Last season our reader code brought €217,553 in activity sales with Lapland partners.

The second is your own analytics: enquiries, direct bookings and traffic from our article and Instagram posts. We recommend you set up a simple way of asking new guests how they found you. We cannot promise results, and we say so openly: the quality of the offer, the price and the timing all matter. But a booking link and clear tracking give both sides a fair way to judge a collaboration.

For the full picture of our audience and numbers, email us and ask for current statistics, since figures change.

How to prepare as a host

1. Tell us your goals: bookings, enquiries, imagery or all three.
2. Choose the season and dates that match the guests you want.
3. Show us what makes the place different: the room people remember, the guide guests love, the dish that sells.
4. Tell us about drone restrictions, quiet hours and anything that should not be filmed.
5. Agree how the collaboration will be labelled and how bookings will be tracked.

To read about the wider approach, see our Work with us page.

From first email to published article

People often ask what the process looks like in practice, so here is the order in which things normally happen. We deliberately give no fixed timings, because they depend on the season, your availability and ours.

1. First email. You tell us what you offer, where and when, and what you hope to get from a collaboration.
2. Agreeing the scope. We confirm the deliverables, the dates, whether the reader booking model is part of it and how the collaboration will be labelled.
3. The visit. We stay 3–4 nights at accommodation or join a tour once as guests, and we shoot photos, video and, where allowed, drone footage.
4. Editing and delivery. We edit the material and send everything via a download link after the visit.
5. Publication. The blog article and the Instagram posts and stories go live, with tags, and we share the links with you so you can reuse them.
6. Follow-up. If you use a tracked link, we can look together at what the content has brought.

The simplest way to start is a short email. You do not need a brief or a budget document: tell us about the place and we will say what we would suggest.

FAQ

What does a creator visit deliver?

20–40 edited photos, a vertical and a horizontal video, drone footage where flying is allowed, selected raw material, a blog article about the stay and the area, and Instagram posts and stories with tags.

What rights does the partner get?

Usage rights for website, social media and paid ads with no time limit. The rights are non-exclusive.

How long is a visit?

For accommodation we stay 3–4 nights. For tours we join once as guests. It is just the two of us.

How is the content delivered?

Via a download link after the visit.

Do you fly drones everywhere?

No, only where flying is allowed. In Finland, drones of 250 grams or more, or with a camera, require operator registration according to Traficom, and local restrictions apply.