We get asked about the photos on this site more than about anything else — where exactly, what time, was it as cold as it looks. Joona has been photographing the North for years, first as a hobby between shifts in Lapland tourism, then more seriously, and a while ago he put a selection of them on Printler, a Swedish gallery that prints and ships them as posters and framed art.

Some of those prints have quietly found homes in Norway, Sweden, Germany, Poland and the United States. This post is the answer to the questions we get about them: the real story of each photo, told the way we’d tell it over coffee. If you want to see the whole collection, it lives on our prints page.

Autumn Northern Lights — the lake outside Rovaniemi

People assume the aurora is a winter thing. It isn’t — late August and September are some of the best weeks of the year for it around Rovaniemi, because the nights are finally dark again but the lakes haven’t frozen. That combination is the whole trick behind this photo.

We had been driving around for the better part of an hour that night, looking for a gap in the cloud. When we found one, we also found a lake with no wind at all. The aurora came up low and green over the far shore, and the water simply doubled it. Joona set the camera on the tripod at the edge of the reeds, and the frame that came out is the one you see everywhere on this site — and the print that people buy more than any other. It has gone to walls in several countries, in 50×70 cm most often.

If you’re planning your own aurora nights, our guide on how to photograph the Northern Lights in Rovaniemi has the settings and the cold-weather tricks — and our post on when the lights are strongest explains why autumn is underrated.

White-tailed Eagle — patience and an old pine

The white-tailed eagle is the biggest bird of prey in Finland, and seeing one up close is mostly about sitting still for a long time in a place they like. This one was watching from an old pine, and Joona processed it in black and white because colour added nothing — the shape of the bird against the tree is the whole picture.

It’s become one of our best-selling prints in the largest size, 70×100 cm, which makes sense: it’s graphic, quiet, and works in rooms where a green aurora would fight with everything else. It’s the print we’d suggest first for a minimal or Scandinavian interior.

Geiranger Fjord — the road that opened up

Norway did something to us on that trip. We’d driven from Finland across the mountains, and the route down towards Geiranger is one of those roads where every hairpin gives you a new version of the same view. This frame is from the moment the whole fjord opened up below: the village, the cruise ship looking like a toy, the green walls on both sides.

We have a few Geiranger prints — one from the hike above the village, one from the valley road — but this wide one is the one that sells, and the one we’d hang ourselves. If you’re pricing a similar trip, our real cost breakdown of a Nordic road trip is the honest version.

Evening Stretching — a bear at dusk

This is the photo people don’t expect from us. A brown bear, on a summer evening in the forests of eastern Finland, standing up against a pine and stretching like a dog after a nap. Bear watching in Finland happens from hides, usually near the Russian border, and it involves long, quiet evenings with a thermos and no talking. The reward, occasionally, is a moment like this.

As a print it’s a conversation piece, and it pairs surprisingly well with the black-and-white eagle if you like a wildlife wall.

Winter Wonderland, Riisitunturi — the one we think is next

Riisitunturi National Park, east of Rovaniemi near Posio, is where the “snow monsters” photos of Finnish Lapland come from. In midwinter the spruces on the fell carry so much snow — tykky, in Finnish — that they stop looking like trees. Joona hiked up on a day with sun barely over the horizon at noon, which in midwinter is as good as the light gets, and came back with a series we’ve since added to the collection.

This one hasn’t had the years the others have had to find its buyers, but it’s the one we’d choose for a bedroom: calm, cold, and mostly white. If you’re visiting in winter, our post on February in Rovaniemi explains why late winter is the sweet spot for exactly this kind of day.

How the photos become prints

We don’t print anything ourselves. Printler is a Swedish marketplace for independent photographers and artists: we upload the files, they handle printing, framing, packing, shipping and returns. Every photo on our prints page links straight to its Printler product page, where you choose the size (21×30 up to 70×100 cm), the material — premium poster, canvas on a wooden stretcher, or fine-art paper in a wooden frame — and pay them directly. Free shipping applies over €69, and returns are free if it isn’t right.

The links on our site are tracked, which means Joona gets the artist’s share when you buy through them. It doesn’t change the price you pay; it does change whether a photographer in Rovaniemi or a marketing budget in Stockholm gets the difference. Thank you for using them.

Frequently asked questions

Are these photos edited or AI-generated?
Real photographs, taken by Joona in Finland and Norway, edited lightly in Lightroom the way we edit everything on this site. No AI, no composites.

What size should I choose?
For a sofa wall, 70×100 or 50×70 cm. For a hallway, desk or bedside, 30×40. The 21×30 size is great as a gift or in a group of three.

Poster, canvas or framed?
Poster if you already own frames or want the lowest price. Framed fine-art print if it’s the main piece in a room — the Hahnemühle paper and the oak or black frame make a real difference. Canvas suits the wildlife images.

Do you ship to the US or UK?
Printler ships across the EU, the Nordics, the UK and the US. Production takes a few working days; delivery depends on the country.

Can I ask for a photo that isn’t in the collection?
Yes — Printler limits how many artworks we can list, so some photos aren’t up. Message us on Instagram and we’ll see what we can do.

Do you run discounts?
Printler runs their own campaigns a few times a year (Black Friday and Christmas especially). Newsletter subscribers hear about them first.

Where they hang now

The nicest part of selling prints is knowing these nights are hanging in homes in Norway, Sweden, Germany, Poland and the US. If one of these ends up on your wall, send us a picture — we’d love to see it. And if you’re still deciding, start with the prints page, pick the night you want to keep, and let Printler do the rest.