{"id":4068,"date":"2026-07-14T13:00:00","date_gmt":"2026-07-14T13:00:00","guid":{"rendered":"https:\/\/www.hungrytravelfamily.com\/blog\/?p=4068"},"modified":"2026-05-25T10:30:17","modified_gmt":"2026-05-25T10:30:17","slug":"traveling-finland-without-plan","status":"publish","type":"post","link":"https:\/\/hungrytravelfamily.com\/blog\/nordic\/traveling-finland-without-plan\/","title":{"rendered":"Traveling Finland Without a Plan: Why Spontaneous Travel Works Better Here"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4068\" class=\"elementor elementor-4068\">\n\t\t\t\t<div class=\"elementor-element elementor-element-195c24c e-flex e-con-boxed e-con e-parent\" data-id=\"195c24c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19b9b63a elementor-widget elementor-widget-text-editor\" data-id=\"19b9b63a\" data-element_type=\"widget\" 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10px;}\n}\n<\/style><\/p>\n<!-- HERO --><header class=\"htf-hero\">\n<div class=\"htf-hero-inner\">\n<div class=\"htf-breadcrumb\"><a href=\"https:\/\/hungrytravelfamily.com\/blog\/\">Home<\/a> \u00a0\/\u00a0 <a href=\"https:\/\/hungrytravelfamily.com\/blog\/category\/nordic\/\">Nordic<\/a><\/div>\n<span class=\"htf-category\">Nordic \u00b7 Finland<\/span>\n<h1>Traveling Finland <em>Without a Plan<\/em>: Why Spontaneous Travel Works Better Here<\/h1>\n<p class=\"htf-hero-deck\">We live in Rovaniemi and we\u2019ve driven Finland\u2019s empty roads many times without a booking in sight. Here\u2019s why spontaneous travel in Finland is less risky than it sounds \u2014 and how to make it work.<\/p>\n<div class=\"htf-hero-meta\">\n<div class=\"htf-meta-author\">\n<div class=\"htf-avatar\">J&amp;A<\/div>\n<div><strong>Joona &amp; Alla<\/strong>Rovaniemi, Finland<\/div>\n<\/div>\n<span class=\"htf-dot\">\u00b7<\/span> July 14, 2026 <span class=\"htf-dot\">\u00b7<\/span> 9 min read <span class=\"htf-dot\">\u00b7<\/span>Updated seasonally<\/div>\n<\/div>\n<\/header><!-- HERO IMAGE PLACEHOLDER -->\n<div class=\"htf-hero-img\" style=\"margin: 24px 0; text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"2560\" class=\"alignnone size-full wp-image-4822\" style=\"max-width: 100%; height: auto; border-radius: 6px;\" src=\"https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Helsinki-Finland-HungryTravelFamily-5-scaled.jpg\" alt=\"Helsinki Finland HungryTravelFamily 5\" srcset=\"https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Helsinki-Finland-HungryTravelFamily-5-scaled.jpg 1920w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Helsinki-Finland-HungryTravelFamily-5-225x300.jpg 225w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Helsinki-Finland-HungryTravelFamily-5-768x1024.jpg 768w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Helsinki-Finland-HungryTravelFamily-5-1152x1536.jpg 1152w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Helsinki-Finland-HungryTravelFamily-5-1536x2048.jpg 1536w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Helsinki-Finland-HungryTravelFamily-5-1320x1760.jpg 1320w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Helsinki-Finland-HungryTravelFamily-5-600x800.jpg 600w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<!-- ARTICLE + SIDEBAR -->\n<div class=\"htf-wrap\"><!-- BODY -->\n<article class=\"htf-body\">\n<p>We planned our first-ever road trip across Finland in about four hours on a Tuesday evening \u2014 a rough list of towns on a napkin, no hotel booked, no itinerary printed. That trip lasted ten days. We slept in a lakeside cabin we spotted from the road, sat in a smoke sauna we heard about from a gas station attendant, and found a forest swim spot that doesn\u2019t appear on any map. It remains one of the best trips we\u2019ve ever taken.<\/p>\n<p>Spontaneous travel in Finland works. Not in spite of the lack of planning but, in many ways, because of it. The country is genuinely set up for it in ways that more-touristed destinations simply aren\u2019t.<\/p>\n<div class=\"htf-tldr\">\n<div class=\"htf-tldr-label\">Short answer<\/div>\n<p>Spontaneous travel in Finland is more forgiving than almost anywhere else in Europe. The country is <strong>low-crowd, well-signed, digitally connected, and governed by Everyman\u2019s Right<\/strong> \u2014 meaning you can sleep in nature legally, swim in any lake you pass, and explore freely. A few loose rules make it work beautifully: know your driving distances, carry a backup offline map, and book the very first night if you\u2019re arriving in peak July.<\/p>\n<\/div>\n<div class=\"htf-toc\">\n<div class=\"htf-toc-label\">In this guide<\/div>\n<ol>\n<li><a href=\"#s1\">Why Finland is built for spontaneous travel<\/a><\/li>\n<li><a href=\"#s2\">How to set up for an unplanned Finland trip<\/a><\/li>\n<li><a href=\"#s3\">8 rules we follow when traveling without a plan<\/a><\/li>\n<li><a href=\"#s4\">What to expect on the road<\/a><\/li>\n<li><a href=\"#s5\">Finland vs other countries for spontaneous travel<\/a><\/li>\n<li><a href=\"#s6\">Mistakes we\u2019ve made (so you don\u2019t have to)<\/a><\/li>\n<li><a href=\"#s7\">FAQ<\/a><\/li>\n<li><a href=\"#s8\">A final word from Rovaniemi<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"s1\">Why Finland is built for spontaneous travel<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-4791\" src=\"https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Uuttujangankuja-Rovaniemi-Finland-HungryTravelFamily-4985-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Uuttujangankuja-Rovaniemi-Finland-HungryTravelFamily-4985-225x300.jpg 225w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Uuttujangankuja-Rovaniemi-Finland-HungryTravelFamily-4985-768x1024.jpg 768w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Uuttujangankuja-Rovaniemi-Finland-HungryTravelFamily-4985-1152x1536.jpg 1152w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Uuttujangankuja-Rovaniemi-Finland-HungryTravelFamily-4985-1536x2048.jpg 1536w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Uuttujangankuja-Rovaniemi-Finland-HungryTravelFamily-4985-1320x1760.jpg 1320w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Uuttujangankuja-Rovaniemi-Finland-HungryTravelFamily-4985-600x800.jpg 600w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/07\/Uuttujangankuja-Rovaniemi-Finland-HungryTravelFamily-4985-scaled.jpg 1920w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/p>\n<p>Most countries punish you for arriving without a plan. Popular destinations run at full capacity in summer, accommodation runs out, and you end up paying double for whatever\u2019s left. Finland is the exception, and it\u2019s an exception that runs very deep.<\/p>\n<h3>Everyman\u2019s Right changes everything<\/h3>\n<p>Finland\u2019s <em>jokamiehenoikeus<\/em> \u2014 Everyman\u2019s Right \u2014 is one of the most traveler-friendly legal frameworks on the planet. It gives anyone the right to walk, ski, or cycle across private land, camp overnight in nature (one or two nights in the same spot), swim in any body of water, and pick berries and mushrooms freely. This means that \u201cwhere do we sleep tonight\u201d is rarely a crisis. A good shoreline or forest clearing is always within reach.<\/p>\n<h3>Low crowds, even in summer<\/h3>\n<p>Finland has fewer international tourists per capita than any of its Nordic neighbors. Outside of Rovaniemi (our home), the main summer hotspots of Saariselk\u00e4, and the very center of Helsinki, you will rarely compete for space. A national park that would be gridlocked in Norway or Iceland has half-empty parking in Finland.<\/p>\n<div class=\"htf-pull\">Finland has 188,000 lakes. You\u2019ll never run out of somewhere to stop.<\/div>\n<h2 id=\"s2\">How to set up for an unplanned Finland trip<\/h2>\n<p>Spontaneous doesn\u2019t mean unprepared. There\u2019s a difference between arriving in a country with zero infrastructure and arriving light but capable. We always do a 30-minute setup before leaving, and it makes everything else smooth.<\/p>\n<h3>Step 1 \u2014 Download offline maps<\/h3>\n<p>Download the Google Maps region for all of Finland before you leave home Wi-Fi. Also download Maps.me or OsmAnd as a backup. Mobile coverage in Finnish Lapland has improved enormously since 2020, but you will still hit dead zones on smaller forest roads and near the Norwegian border. Being lost with no offline map is genuinely stressful; being lost with one is just an adventure.<\/p>\n<h3>Step 2 \u2014 Build a loose list of anchors, not an itinerary<\/h3>\n<p>We pick five or six things we definitely want to see \u2014 call them anchors. Not a schedule, just a list: Saariselk\u00e4 fells, a proper lakeside sauna, a specific national park trail, a town we\u2019ve never stopped in. The anchors give the trip shape without removing the freedom to detour. If we hit three out of six, that\u2019s fine. If we find something better, we replace one.<\/p>\n<h3>Step 3 \u2014 Book only the first night<\/h3>\n<p>This one rule saves every spontaneous trip we\u2019ve done. Arriving somewhere new after dark, tired, without accommodation locked in, is miserable. Book one night. Then spend that first evening looking at the map and deciding where the rest of the trip goes. We use Booking.com or Finn-specific cottage rental site L\u00f6m\u00f6 for cabins.<\/p>\n<h2 id=\"s3\">8 rules we follow when traveling Finland without a plan<\/h2>\n<p>These aren\u2019t rigid \u2014 they\u2019re the defaults we fall back on when we don\u2019t have a plan and something needs deciding.<\/p>\n<div class=\"htf-prompt\">\n<div class=\"htf-prompt-title\">Rule 01 \u2014 Always know your next fuel stop<\/div>\n<blockquote>In Lapland, petrol stations are between 60 and 120 km apart. Never let the tank go below a quarter. This is not optional in the north.<\/blockquote>\n<\/div>\n<div class=\"htf-prompt\">\n<div class=\"htf-prompt-title\">Rule 02 \u2014 Stop when it\u2019s beautiful, not when the schedule says<\/div>\n<blockquote>Finland rewards slowing down. The best lake swim we\u2019ve ever had was at a pull-off with no name on the map. We stopped because the light was right. That\u2019s the whole philosophy.<\/blockquote>\n<\/div>\n<div class=\"htf-prompt\">\n<div class=\"htf-prompt-title\">Rule 03 \u2014 Ask locals, not Google<\/div>\n<blockquote>Gas station attendants, r\u00e4tt\u00e4 (country store) owners, and hikers at trailheads are your best source of where to sleep and swim. Finns are reserved but helpful when asked directly.<\/blockquote>\n<\/div>\n<div class=\"htf-prompt\">\n<div class=\"htf-prompt-title\">Rule 04 \u2014 Book accommodation by noon if you\u2019re in a tourist zone<\/div>\n<blockquote>Outside of Rovaniemi, Saariselk\u00e4, and the main coastal cities in July, accommodation almost never sells out. Inside those zones in high summer, book before lunch.<\/blockquote>\n<\/div>\n<div class=\"htf-prompt\">\n<div class=\"htf-prompt-title\">Rule 05 \u2014 Carry food for one extra day<\/div>\n<blockquote>Rural Finnish supermarkets close by 20:00, often earlier. If you\u2019re planning to cook dinner at a lakeside cabin, buy groceries before 18:00 or you\u2019re eating gas station pastries (which are actually fine).<\/blockquote>\n<\/div>\n<div class=\"htf-prompt\">\n<div class=\"htf-prompt-title\">Rule 06 \u2014 Always bring a swimsuit<\/div>\n<blockquote>You will pass a perfect lake approximately every 20 minutes in summer Finland. If you don\u2019t have a swimsuit within reach, you will regret it every single time.<\/blockquote>\n<\/div>\n<div class=\"htf-prompt\">\n<div class=\"htf-prompt-title\">Rule 07 \u2014 The farther north, the less you need to plan<\/div>\n<blockquote>Lapland is less busy per square kilometer than any other Finnish region. You will rarely compete for a campsite, a trailhead parking spot, or a restaurant table above the Arctic Circle.<\/blockquote>\n<\/div>\n<div class=\"htf-prompt\">\n<div class=\"htf-prompt-title\">Rule 08 \u2014 Respect the quiet<\/div>\n<blockquote>Finnish nature spaces are genuinely quiet. The social contract is that you keep them that way. Noise carries across lake water. Early mornings and late evenings are for solitude, and that\u2019s part of what makes Finland magical.<\/blockquote>\n<\/div>\n<div class=\"htf-nl\">\n<div class=\"htf-nl-label\">Letters from Rovaniemi<\/div>\n<h3>Like this kind of honest travel writing?<\/h3>\n<p>One email a month from Joona &amp; Alla \u2014 a field-tested guide, a quiet corner of Lapland, and whatever we\u2019re learning about travelling well.<\/p>\n<form action=\"https:\/\/hungrytravelfamily.com\/blog\/newsletter\/\" method=\"get\"><input type=\"email\" placeholder=\"you@example.com\" aria-label=\"Email address\" \/> <button type=\"submit\">Subscribe<\/button><\/form><\/div>\n<h2 id=\"s4\">What to expect on the road in Finland<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-3964\" src=\"https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/06\/IMG_5939-225x300.jpg\" alt=\"Road trip Finland Hungrytravelfamily\" width=\"225\" height=\"300\" srcset=\"https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/06\/IMG_5939-225x300.jpg 225w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/06\/IMG_5939-768x1024.jpg 768w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/06\/IMG_5939-1152x1536.jpg 1152w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/06\/IMG_5939-1536x2048.jpg 1536w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/06\/IMG_5939-1320x1760.jpg 1320w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/06\/IMG_5939-600x800.jpg 600w, https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/06\/IMG_5939-scaled.jpg 1920w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/p>\n<p>Finland has some characteristics that surprised us when we first drove here and now feel completely normal after years of living here. If this is your first time, here\u2019s what the road actually feels like:<\/p>\n<ul>\n<li><strong>Long distances between things:<\/strong> Finland is big. The distance between major towns in Lapland can be 150 km of empty road. This is not a bad thing \u2014 it\u2019s part of the experience \u2014 but budget more driving time than you think you need.<\/li>\n<li><strong>Midnight sun in summer:<\/strong> From late May to late July, the sun doesn\u2019t set in Lapland and sets very late in southern Finland. This completely changes how you feel about \u201cit\u2019s getting late.\u201d You\u2019ll hike at midnight and it will feel perfectly normal.<\/li>\n<li><strong>Reindeer on roads:<\/strong> Above the reindeer herding zone (roughly Oulu and north), reindeer walk onto roads freely. Slow down at dusk and dawn. They\u2019re unafraid of cars and entirely unpredictable.<\/li>\n<li><strong>Very good roads:<\/strong> Finnish roads, even the gravel ones, are generally well-maintained. You don\u2019t need a 4WD in summer except on the most remote forest tracks.<\/li>\n<li><strong>Sauna culture is practical, not performative:<\/strong> Many camping spots, cottages, and even some motorway service areas have a sauna. Use it. It\u2019s not a luxury here \u2014 it\u2019s the way the day ends.<\/li>\n<\/ul>\n<h2 id=\"s5\">Finland vs other Nordic countries for spontaneous travel<\/h2>\n<p>We\u2019ve done unplanned trips in Norway, Sweden, and Iceland too. Here\u2019s the honest comparison:<\/p>\n<ul>\n<li><strong>Norway:<\/strong> Stunning but expensive, and the most-visited fjord roads in summer are genuinely crowded. Campsites can fill. Spontaneous Norway requires more cash buffer and more flexibility on where to sleep.<\/li>\n<li><strong>Sweden:<\/strong> Very similar to Finland for Everyman\u2019s Right and crowd levels. Slightly more expensive on food. The Stockholm archipelago rewards unplanned ferry-hopping beautifully.<\/li>\n<li><strong>Iceland:<\/strong> The Ring Road is well set up for spontaneous driving but accommodation books out fast in July and August. F-roads require permits and a 4WD. Budget roughly double what you\u2019d spend in Finland for the same trip.<\/li>\n<li><strong>Finland:<\/strong> Our honest verdict is that it\u2019s the most forgiving of the four. Lower crowds, lower prices, Everyman\u2019s Right fully intact, and a infrastructure that quietly makes things work. Perfect for a first spontaneous Nordic trip.<\/li>\n<\/ul>\n<h2 id=\"s6\">Mistakes we\u2019ve made on unplanned Finland trips<\/h2>\n<ul>\n<li><strong>Underestimating the driving distances in Lapland.<\/strong> We once planned to reach Kilpisj\u00e4rvi from Rovaniemi as \u201can afternoon drive.\u201d It\u2019s 4.5 hours each way. Finland is a big country and the scale takes time to internalize.<\/li>\n<li><strong>Skipping the first-night booking rule.<\/strong> We\u2019ve arrived somewhere beautiful at 22:00 with a full car and no bed, and while it worked out eventually, the two hours of stress weren\u2019t worth it. Book the first night.<\/li>\n<li><strong>Running out of euros in rural areas.<\/strong> Some very small villages and remote roadside stalls are cash-only. Finland is highly cashless, but not entirely. Carrying 50\u2013100\u20ac in cash is still worthwhile.<\/li>\n<li><strong>Ignoring the weather window.<\/strong> Finnish summer weather can flip from perfect to cold and rainy in a few hours, especially in Lapland. We check the Met forecast once per day and carry a warm layer no matter what the morning looks like.<\/li>\n<\/ul>\n<h2 id=\"s7\">Frequently asked questions<\/h2>\n<div class=\"htf-faq\"><details>\n<summary>Is Finland safe for unplanned solo travel?<\/summary>\n<p>Yes, Finland is one of the safest countries in the world. Crime rates are extremely low, the wilderness is well-signposted, and emergency services are reachable across most of the country. The main practical risk is simply getting lost on unmarked forest tracks without an offline map.<\/p>\n<\/details><details>\n<summary>Can I camp for free anywhere in Finland?<\/summary>\n<p>Under Everyman\u2019s Right, you can camp on most land in Finland for one or two nights without asking permission, as long as you\u2019re not on someone\u2019s private garden or close to a house. National park rules vary slightly by park \u2014 some require camping in designated areas. Always check the park\u2019s official page for specifics.<\/p>\n<\/details><details>\n<summary>Do I need a car to travel Finland spontaneously?<\/summary>\n<p>A car is by far the most flexible option, especially outside Helsinki and Tampere. Train connections exist between major cities, and buses reach most towns, but rural lake regions and most of Lapland are genuinely car-dependent. Renting a car gives you the freedom that makes spontaneous Finland travel so good.<\/p>\n<\/details><details>\n<summary>Is English widely spoken in Finland?<\/summary>\n<p>English is spoken virtually everywhere in Finland, including small towns and rural areas. Finland consistently ranks among the top countries in Europe for English proficiency. You will rarely need Finnish for day-to-day travel.<\/p>\n<\/details><details>\n<summary>What is the best time of year for spontaneous travel in Finland?<\/summary>\n<p>Late June through August is the most forgiving: warm, very long days (midnight sun in the north), and Everyman\u2019s Right in full swing. May and September are our personal favorites \u2014 fewer tourists, lower prices, and dramatic light. Winter road trips are possible but require more preparation and good winter tires.<\/p>\n<\/details><details>\n<summary>How much should I budget per day for an unplanned Finland road trip?<\/summary>\n<p>A realistic budget for two people sharing a car is \u20ac120\u2013180 per day, including accommodation, food, and petrol. Self-catering in a cottage with your own groceries can bring it closer to \u20ac80\u2013100. Finland is not cheap by general European standards, but it\u2019s significantly cheaper than Norway or Iceland.<\/p>\n<\/details><\/div>\n<h2 id=\"s8\">A final word from Rovaniemi<\/h2>\n<p>We\u2019ve planned trips to the millimeter and we\u2019ve left home with nothing but a full tank and a rough direction. The trips we remember most are the unplanned ones, and not because chaos is romantic \u2014 but because spontaneous travel in a country like Finland means you\u2019re always ready to say yes when something unexpected appears.<\/p>\n<p>That lake no one told you about. The smoke sauna behind the gas station. The reindeer herder who invited you to see the fells at midnight because the light was doing something strange. None of those go in the itinerary.<\/p>\n<p>If you\u2019re planning a trip to Finland and feeling overwhelmed by the planning, try planning less. Start with a direction, a full tank, and rule number two: stop when it\u2019s beautiful. Everything else is just logistics.<\/p>\n<div class=\"htf-bio\">\n<div class=\"htf-bio-avatar\">J&amp;A<\/div>\n<div>\n<div class=\"htf-bio-tag\">Written by<\/div>\n<h4>Joona &amp; Alla<\/h4>\n<p>A Finnish-Ukrainian couple living in Rovaniemi, Finland. Joona is a marketing professional in Lapland tourism; Alla is an AI Engineer. Together we\u2019ve visited 21 countries and share honest, locally-grounded travel writing from our home in the Arctic.<\/p>\n<a href=\"https:\/\/hungrytravelfamily.com\/blog\/about-us\/\">Read our full story \u2192<\/a><\/div>\n<\/div>\n<\/article>\n<!-- SIDEBAR -->\n<aside class=\"htf-sidebar\">\n<div class=\"htf-sidebar-sticky\">\n<div class=\"htf-sb htf-sb-toc\">\n<div class=\"htf-sb-label\">Contents<\/div>\n<ol>\n<li><a href=\"#s1\">Why Finland works for spontaneous travel<\/a><\/li>\n<li><a href=\"#s2\">How to set up for the trip<\/a><\/li>\n<li><a href=\"#s3\">8 rules we follow<\/a><\/li>\n<li><a href=\"#s4\">What to expect on the road<\/a><\/li>\n<li><a href=\"#s5\">Finland vs other Nordics<\/a><\/li>\n<li><a href=\"#s6\">Mistakes we\u2019ve made<\/a><\/li>\n<li><a href=\"#s7\">FAQ<\/a><\/li>\n<\/ol>\n<\/div>\n<div class=\"htf-sb\">\n<div class=\"htf-sb-label\">Share this story<\/div>\n<div class=\"htf-sb-share\"><a title=\"Pinterest\" href=\"#\">Pin<\/a> <a title=\"Facebook\" 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