{"id":22937,"date":"2026-11-10T17:10:12","date_gmt":"2026-11-10T17:10:12","guid":{"rendered":"https:\/\/hungrytravelfamily.com\/blog\/uncategorized\/who-visits-lapland-top-visitor-countries-and-why-they-come\/"},"modified":"2026-11-10T17:35:14","modified_gmt":"2026-11-10T17:35:14","slug":"who-visits-lapland-top-visitor-countries-and-why-they-come","status":"publish","type":"post","link":"https:\/\/hungrytravelfamily.com\/blog\/lapland\/who-visits-lapland-top-visitor-countries-and-why-they-come\/","title":{"rendered":"Who Visits Lapland? 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rgba(0,0,0,.06);}\n.htf-card-img{aspect-ratio:16\/10;background:linear-gradient(135deg,var(--htfgd),var(--htfg));display:flex;align-items:center;justify-content:center;color:rgba(255,255,255,.5);font-size:12px;letter-spacing:2px;text-transform:uppercase;}\n.htf-card-img.nor{background:linear-gradient(135deg,#3a5a4e,#1e3a32);}\n.htf-card-img.nor2{background:linear-gradient(135deg,#1e3a5e,#0d2240);}\n.htf-card-body{padding:24px;}\n.htf-card-tag{font-size:11px;font-weight:700;color:var(--htfau);letter-spacing:1.5px;text-transform:uppercase;margin-bottom:10px;}\n.htf-card h4{font-family:'Playfair Display',serif;font-size:19px;font-weight:400;color:var(--htfbk);line-height:1.3;margin-bottom:8px;}\n.htf-card p{font-size:14px;color:var(--htfg6);line-height:1.6;font-weight:300;}\n\n\/* Responsive *\/\n@media(max-width:960px){\n  .htf-wrap{grid-template-columns:1fr;gap:40px;}\n  .htf-sidebar{order:2;}\n  .htf-sidebar-sticky{position:static;}\n  .htf-hero h1{font-size:38px;}\n  .htf-related-grid{grid-template-columns:1fr;}\n  .htf-bio{grid-template-columns:1fr;text-align:center;}\n  .htf-bio-avatar{margin:0 auto;}\n}\n@media(max-width:600px){\n  .htf-nl form{flex-direction:column;}\n  .htf-pull{font-size:20px;padding:30px 10px;}\n}\n<\/style><\/p>\n<!-- HERO --><header class=\"htf-hero\">\n<div class=\"htf-hero-inner\">\n<div class=\"htf-breadcrumb\"><a href=\"https:\/\/hungrytravelfamily.com\/blog\/\">Home<\/a> \u00a0\/\u00a0 <a href=\"https:\/\/hungrytravelfamily.com\/blog\/category\/press-media\/\">Press &amp; Media<\/a><\/div>\n<span class=\"htf-category\">Press \u00b7 Data and trends<\/span>\n<h1>Who Visits Lapland? <em>Top Visitor Countries and Why They Come<\/em><\/h1>\n<p class=\"htf-hero-deck\">Which countries send the most winter visitors to Finnish Lapland, how the markets are changing, and what official surveys say about why they come.<\/p>\n<div class=\"htf-hero-meta\">\n<div class=\"htf-meta-author\">\n<div class=\"htf-avatar\">J&amp;A<\/div>\n<div><strong>Joona &amp; Alla<\/strong>Rovaniemi, Finland<\/div>\n<\/div>\n<span class=\"htf-dot\">\u00b7<\/span> November 10, 2026 <span class=\"htf-dot\">\u00b7<\/span> 9 min read <span class=\"htf-dot\">\u00b7<\/span> Updated for winter 2026\u20132027<\/div>\n<div class=\"htf-hero-img\"><img decoding=\"async\" src=\"https:\/\/hungrytravelfamily.com\/blog\/wp-content\/uploads\/2026\/06\/Reindeer-Sleigh-ride-with-Santa-Claus-5.jpg\" alt=\"Who Visits Lapland? \u2014 Hungrytravelfamily\" loading=\"eager\" \/><\/div>\n<\/div>\n<\/header>\n<!-- ARTICLE + SIDEBAR -->\n<div class=\"htf-wrap\"><!-- BODY -->\n<article class=\"htf-body\">\n<style>\n.htf-press{margin:32px 0;padding:26px 28px;border-radius:10px;background:#0d2018;color:#e9efe6;font-family:Inter,sans-serif;}\n.htf-press .htf-press-eyebrow{font-size:12px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:#C8A45A;margin:0 0 8px;}\n.htf-press .htf-press-title{font-family:'Playfair Display',Georgia,serif;font-size:24px;line-height:1.25;color:#fff;margin:0 0 10px;}\n.htf-press p{margin:0 0 12px;line-height:1.6;color:#d8e8d0;}\n.htf-press ul{margin:0 0 14px 18px;padding:0;color:#d8e8d0;line-height:1.6;}\n.htf-press a.htf-press-btn{display:inline-block;margin:4px 10px 0 0;padding:12px 20px;border-radius:6px;background:#C8A45A;color:#0d2018;font-weight:700;text-decoration:none;}\n.htf-press a.htf-press-btn.alt{background:transparent;color:#fff;border:1px solid #C8A45A;}\n.htf-press-mini{margin:22px 0;padding:14px 18px;border-left:4px solid #C8A45A;background:#f7f3ea;border-radius:6px;font-family:Inter,sans-serif;font-size:15px;line-height:1.55;color:#3b4a41;}\n.htf-press-mini a{color:#2D5A3D;font-weight:700;}\n.htf-quotes{margin:36px 0;padding:26px 28px;border-radius:10px;background:#f7f3ea;border:1px solid #eee6d8;font-family:Inter,sans-serif;}\n.htf-quotes .htf-press-eyebrow{font-size:12px;font-weight:700;letter-spacing:3px;text-transform:uppercase;color:#C8A45A;margin:0 0 12px;}\n.htf-quotes blockquote{margin:0 0 16px;padding:0 0 0 16px;border-left:3px solid #2D5A3D;font-family:'Playfair Display',Georgia,serif;font-size:19px;line-height:1.45;color:#2D5A3D;}\n.htf-quotes .htf-quote-by{font-family:Inter,sans-serif;font-size:13px;color:#5b6b62;margin:-8px 0 16px 19px;}\n.htf-sources{margin:32px 0;font-family:Inter,sans-serif;font-size:14px;color:#5b6b62;}\n.htf-sources h3{font-family:Inter,sans-serif;font-size:13px;letter-spacing:2px;text-transform:uppercase;color:#2D5A3D;margin:0 0 8px;}\n.htf-sources ol{margin:0 0 0 18px;padding:0;line-height:1.6;}\n.htf-data-table{width:100%;border-collapse:collapse;margin:20px 0;font-family:Inter,sans-serif;font-size:15px;}\n.htf-data-table th{background:#2D5A3D;color:#fff;text-align:left;padding:10px;}\n.htf-data-table td{border-bottom:1px solid #eee6d8;padding:10px;vertical-align:top;}\n.htf-data-table tr:nth-child(even) td{background:#faf7f0;}\n<\/style>\n<!-- HTF-PRESS-V1 -->\n<p>Reporters often ask us the same two questions: where do Lapland&#8217;s visitors come from, and why do they come? The answer is documented better than most people expect, but you have to read several different official statistics, because each one measures something slightly different.<\/p><p>We are Joona and Alla, a couple living in Rovaniemi, and we both work in tourism marketing in Lapland. Our own site&#8217;s readers are mainly European (about 70%) and American (about 20%) families and couples, which is a small, self-selected sample, so everything below comes from official sources and not from our readership.<\/p>\n<div class=\"htf-tldr\">\n<div class=\"htf-tldr-label\">Short answer<\/div>\n<p>The United Kingdom is Lapland&#8217;s largest winter market: British visitors made 262,600 registered overnight stays in Finland in December 2025, 27% of all foreign nights, and 91% of those were in Lapland. Germany and France follow, then the Netherlands and the United States. Visit Finland says visitors come for experiences such as husky and reindeer safaris, and that nature and the northern lights are an expected part of the trip.<\/p>\n<\/div>\n<!-- HTF-PRESS-MINI -->\n<div class=\"htf-press-mini\"><strong>Journalist or TV producer?<\/strong> We live in Rovaniemi and work in tourism marketing here \u2014 we are available for interviews, filming and local research. <a href=\"https:\/\/hungrytravelfamily.com\/blog\/press\/\">See our press page<\/a> or <a href=\"mailto:hungrytravelfamily@gmail.com?subject=Media%20request%20%E2%80%93%20Hungrytravelfamily\">email us<\/a>.<\/div>\n<div class=\"htf-toc\">\n<div class=\"htf-toc-label\">In this guide<\/div>\n<ol>\n<li><a href=\"#s1\">The top markets in winter<\/a><\/li>\n<li><a href=\"#s2\">Finland-wide: the bigger picture<\/a><\/li>\n<li><a href=\"#s3\">Which markets are growing<\/a><\/li>\n<li><a href=\"#s4\">Why they come<\/a><\/li>\n<li><a href=\"#s5\">How they book<\/a><\/li>\n<li><a href=\"#s6\">What the statistics cannot tell you<\/a><\/li>\n<li><a href=\"#s7\">FAQ<\/a><\/li>\n<\/ol>\n<\/div>\n<h2 id=\"s1\">The top markets in winter<\/h2>\n<p>The clearest measure of where visitors come from is registered overnight stays by country of residence. Statistics Finland says that in December 2025 the highest numbers of foreign nights in Finland came from the United Kingdom, Germany and France. Visit Finland&#8217;s follow-up report gives the figures: <strong>British visitors recorded 262,600 overnight stays in December 2025 (+9% year on year), which is 27% of all foreign nights, and 91% of those British nights were spent in Lapland<\/strong>.<\/p>\n<p>For the whole winter, from December 2025 to February 2026, Visit Finland counted 2.4 million foreign overnight stays in Finland, up 6%. About 60% of them (around 1.5 million) were registered in Lapland, and the Helsinki region accounted for 28% (0.7 million). The leading source market was again the United Kingdom, with over 404,000 overnight stays; Germany and France each contributed more than 200,000; and the Netherlands and the United States each exceeded 100,000.<\/p>\n<table class=\"htf-data-table\">\n<tr><th>Market<\/th><th>Foreign registered overnights, Finland<\/th><th>Period<\/th><th>Source<\/th><\/tr>\n<tr><td>United Kingdom<\/td><td>Over 404,000 (December: 262,600, 91% in Lapland)<\/td><td>December 2025 to February 2026<\/td><td>Visit Finland<\/td><\/tr>\n<tr><td>Germany<\/td><td>More than 200,000<\/td><td>December 2025 to February 2026<\/td><td>Visit Finland<\/td><\/tr>\n<tr><td>France<\/td><td>More than 200,000<\/td><td>December 2025 to February 2026<\/td><td>Visit Finland<\/td><\/tr>\n<tr><td>Netherlands<\/td><td>More than 100,000<\/td><td>December 2025 to February 2026<\/td><td>Visit Finland<\/td><\/tr>\n<tr><td>United States<\/td><td>More than 100,000<\/td><td>December 2025 to February 2026<\/td><td>Visit Finland<\/td><\/tr>\n<\/table>\n<p>These are Finland-wide figures, since Visit Finland publishes the national breakdown by market; only the share in Lapland (91% for the British in December) is regional. We have not found a published breakdown of Rovaniemi&#8217;s visitors by nationality and will not guess at one.<\/p>\n\n<p>The ranking shifts through the winter. Visit Finland&#8217;s reports say that January 2026 was a key month for German, British and French visitors, and that for January and February together the top source countries for foreign overnight stays in Finland were Germany, France, the United Kingdom and the Netherlands. In other words, the British lead is strongest around Christmas and New Year, and continental European markets, including Germany, carry more of the weight from January. For a German-language story, that is a useful detail: German visitors are the largest foreign market over the whole of 2025 in Finland, but December is when they are outnumbered by the British.<\/p>\n\n<h2 id=\"s2\">Finland-wide: the bigger picture<\/h2>\n<p>Over the whole of 2025, Visit Finland says Germany remained the largest foreign market for registered overnights, followed by the UK, Sweden, the United States and France, and that all major markets posted higher overnight figures than in 2024. In total, Finland recorded 5.1 million foreign visits (+4%) and 7.2 million registered foreign overnight stays, the highest annual figure on record. In Lapland, 58% of all nights spent were by foreign visitors.<\/p>\n<p>Visit Finland&#8217;s border survey, which asks departing visitors, gives a different ranking because it counts trips rather than registered nights and includes day-trippers and visitors who do not use registered lodging. For the twelve months from March 2025 to February 2026, the top markets for leisure trips to Finland were:<\/p>\n<table class=\"htf-data-table\">\n<tr><th>Rank<\/th><th>Market<\/th><th>Share of leisure trips<\/th><\/tr>\n<tr><td>1<\/td><td>Estonia<\/td><td>11%<\/td><\/tr>\n<tr><td>2<\/td><td>Germany<\/td><td>11%<\/td><\/tr>\n<tr><td>3<\/td><td>United Kingdom<\/td><td>10%<\/td><\/tr>\n<tr><td>4<\/td><td>Sweden<\/td><td>9%<\/td><\/tr>\n<tr><td>5<\/td><td>United States<\/td><td>5%<\/td><\/tr>\n<tr><td>6<\/td><td>France<\/td><td>5%<\/td><\/tr>\n<tr><td>7<\/td><td>Spain<\/td><td>5%<\/td><\/tr>\n<tr><td>8<\/td><td>Italy<\/td><td>4%<\/td><\/tr>\n<tr><td>9<\/td><td>Netherlands<\/td><td>4%<\/td><\/tr>\n<tr><td>10<\/td><td>Japan<\/td><td>3%<\/td><\/tr>\n<\/table>\n<p>Note the difference. Estonia ranks first in trips, a Finland-wide figure that counts every border crossing for leisure; we have no source for how many Estonians travel to Lapland. The UK&#8217;s weight in Lapland comes from registered overnight stays, which count nights rather than trips. That is why quoting &#8220;Germany is Finland&#8217;s biggest market&#8221; and &#8220;the British are Lapland&#8217;s biggest winter market&#8221; are both correct, and why you should always say which statistic you mean.<\/p>\n\n<h2 id=\"s3\">Which markets are growing<\/h2>\n<p>Business Finland and Visit Finland&#8217;s April 2026 winter release says that in the last two winters the largest absolute growth in visitor numbers came from Germany, the United Kingdom, the United States and Japan. Winter 2025\u201326 brought 1.3 million foreign visitors from 87 countries (+4%), with holiday trips up 8%. The same release names the most visited destinations for holidays in winter as Rovaniemi and Helsinki, and says growth was also seen in Kittil\u00e4-Levi, Inari-Saariselk\u00e4 and Kolari-Yll\u00e4s.<\/p>\n<p>Some markets are not back at pre-pandemic levels. Visit Finland&#8217;s year-end report says that Sweden, Estonia, China (including Hong Kong), Japan and Norway all delivered fewer registered overnight stays in 2025 than in 2019. Its February 2026 report says that seat capacity from China to Finland for summer 2026 is set to nearly double with new daily flights from Shanghai and Beijing. We would treat that as a signal to watch rather than a fact about visitors, because seats are not travellers.<\/p>\n\n<h2 id=\"s4\">Why they come<\/h2>\n<p>The best official evidence on motivation is Visit Finland&#8217;s visitor survey, summarised in its April 2026 release. It says the best experiences visitors name in Lapland are activities such as husky and reindeer safaris, together with good service and a warm atmosphere. Nature and the northern lights are important reasons for many to come, but they are often an expected part of the trip rather than a surprise highlight. It describes Rovaniemi as standing out within Lapland as the iconic Santa Claus and activity destination, combining activities with a lighter city experience including restaurants, while the rest of Lapland appears more as an authentic nature and active destination, with skiing, scenery and wilderness.<\/p>\n<p>The Finland-wide border survey adds that in 2025, 76% of foreign trips were for leisure, and of those leisure trips 69% were holiday-related, 24% were visits to friends or relatives and 3% were for study. Among Finland&#8217;s winter visitors, Visit Finland notes a growing interest in outdoor activities, wellness experiences and city breaks.<\/p>\n<p>A practical consequence: most of these visitors want programme activities in a short window, which is why bookings concentrate around the Christmas period. Our <a href=\"https:\/\/hungrytravelfamily.com\/blog\/lapland\/rovaniemi-vs-ivalo-inari-northern-lights\/\">comparison of Rovaniemi, Ivalo and Inari<\/a> looks at how the destinations differ for the experiences visitors say they want.<\/p>\n\n<h2 id=\"s5\">How they book<\/h2>\n<p>Visit Finland says that in Lapland the number of independent travellers continued to grow while the number of package travellers fell by seven percentage points, so now only about one in four buys the trip as a package. Across Finland in 2025, the border survey puts the share of package trips at 7% (down one percentage point), the median stay at three nights (one fewer than a year earlier) and the average advance booking at 2.7 months. Direct air access plays a role: Finavia reports that Rovaniemi has direct flights from 38 airports in winter 2025\u201326.<\/p>\n\n<h2 id=\"s6\">What the statistics cannot tell you<\/h2>\n<ul>\n<li><strong>Rovaniemi by nationality.<\/strong> We could not find a public breakdown for the city alone.<\/li>\n<li><strong>Visitors in unregistered rentals.<\/strong> Statistics Finland&#8217;s accommodation figures do not include them, and Yle reported that in January 2025 Rovaniemi recorded more nights in short-term rentals than in official lodging.<\/li>\n<li><strong>Motivations beyond the survey.<\/strong> Surveys capture what visitors say, not necessarily all they weigh when booking.<\/li>\n<\/ul>\n<p>We are happy to help journalists with local context, including how different markets tend to travel; see our <a href=\"https:\/\/hungrytravelfamily.com\/blog\/press\/\">press page<\/a>.<\/p>\n\n<h2 id=\"s7\">FAQ<\/h2>\n<h3>Which country sends the most visitors to Lapland in winter?<\/h3>\n<p>The United Kingdom. British visitors recorded 262,600 overnight stays in Finland in December 2025, 27% of foreign nights, and 91% of those nights were in Lapland (Visit Finland).<\/p>\n<h3>Are Germans important for Lapland?<\/h3>\n<p>Yes. Germany was the largest foreign market for registered overnights in Finland in 2025 and contributed more than 200,000 overnight stays in the winter of 2025\u201326, according to Visit Finland.<\/p>\n<h3>Why do people visit Lapland?<\/h3>\n<p>Visit Finland says visitors name experiences such as husky and reindeer safaris, and that nature and the northern lights are an expected part of the trip. Rovaniemi stands out as the Santa Claus destination.<\/p>\n<h3>How many foreign visitors does Finland get in winter?<\/h3>\n<p>1.3 million foreign visitors from 87 countries between December 2025 and February 2026, up 4% (Business Finland).<\/p>\n\n<!-- HTF-QUOTES -->\n<div class=\"htf-quotes\"><p class=\"htf-press-eyebrow\">Quotable \u00b7 free to use with credit<\/p><blockquote>\u201cThe two statements that Germany is Finland&#x27;s biggest market and that the British are Lapland&#x27;s biggest winter market are both true; they just measure different things.\u201d<\/blockquote><p class=\"htf-quote-by\">\u2014 Joona &amp; Alla, Hungrytravelfamily, Rovaniemi<\/p><blockquote>\u201cPeople come to Lapland for experiences, and the northern lights are the part they expect rather than the part that surprises them.\u201d<\/blockquote><p class=\"htf-quote-by\">\u2014 Joona &amp; Alla, Hungrytravelfamily, Rovaniemi<\/p><blockquote>\u201cWe have not found a public breakdown of Rovaniemi&#x27;s visitors by nationality, and we would rather say so than guess.\u201d<\/blockquote><p class=\"htf-quote-by\">\u2014 Joona &amp; Alla, Hungrytravelfamily, Rovaniemi<\/p><p style=\"font-size:14px;color:#5b6b62;margin:0;\">Please credit \u201cJoona &amp; Alla, Hungrytravelfamily (hungrytravelfamily.com)\u201d. Need a fresh quote or an interview? <a href=\"https:\/\/hungrytravelfamily.com\/blog\/press\/\">Contact us<\/a>.<\/p><\/div>\n<!-- HTF-PRESS-BOX -->\n<div class=\"htf-press\">\n<p class=\"htf-press-eyebrow\">For journalists, TV &amp; podcast producers<\/p>\n<p class=\"htf-press-title\">Working on a story about who visits Lapland?<\/p>\n<p>We\u2019re Joona &amp; Alla \u2014 we live in Rovaniemi on the Arctic Circle and both work in tourism marketing in Lapland. We can help with:<\/p>\n<ul><li>On-camera interviews and expert comments in English (Joona also speaks Finnish)<\/li><li>Story research, real prices and location ideas in Rovaniemi and Finnish Lapland<\/li><li>Filming days and contacts with local husky, reindeer, snowmobile and northern lights operators<\/li><\/ul>\n<p>Send your outlet, topic, dates and deadline \u2014 we try to reply within 24 hours.<\/p>\n<a class=\"htf-press-btn\" href=\"mailto:hungrytravelfamily@gmail.com?subject=Media%20request%20%E2%80%93%20Hungrytravelfamily\">Email a media request<\/a><a class=\"htf-press-btn alt\" href=\"https:\/\/hungrytravelfamily.com\/blog\/press\/\">Press &amp; media page<\/a>\n<\/div>\n<!-- HTF-SOURCES -->\n<div class=\"htf-sources\"><h3>Sources &amp; further reading<\/h3><ol><li><a href=\"https:\/\/prod.visitfinland.fi\/globalassets\/visitfinland.fi\/matkailun-pulssi\/vf---monthly-follow-up-december--year-2025.pdf\" rel=\"nofollow noopener\" target=\"_blank\">VF monthly follow-up, December and year 2025 (Visit Finland)<\/a><\/li><li><a href=\"https:\/\/www.visitfinland.fi\/contentassets\/1a0743f969a34541aac902943936d536\/vf---monthly-follow-up-february--winter-season-2026.pdf\" rel=\"nofollow noopener\" target=\"_blank\">VF monthly follow-up, February and winter season 2026 (Visit Finland)<\/a><\/li><li><a href=\"https:\/\/stat.fi\/en\/publication\/cmfzaqf1o2m9e07uq8doe39sl\" rel=\"nofollow noopener\" target=\"_blank\">Accommodation statistics 2025, December (Statistics Finland, 2026)<\/a><\/li><li><a href=\"https:\/\/www.sttinfo.fi\/tiedote\/71972330\/ulkomaisten-matkailijoiden-maara-talvella-nousi-13-miljoonaan-mutta-rahankaytto-laski-5-prosenttia?lang=fi\" rel=\"nofollow noopener\" target=\"_blank\">Ulkomaisten matkailijoiden m\u00e4\u00e4r\u00e4 talvella nousi 1,3 miljoonaan (Business Finland \/ Visit Finland, 22 April 2026, in Finnish)<\/a><\/li><li><a href=\"https:\/\/www.finavia.fi\/en\/newsroom\/2026\/statistics-2025-leisure-travel-driven-airports-northern-finland-lead-growth\" rel=\"nofollow noopener\" target=\"_blank\">Statistics 2025: airports in Northern Finland lead growth (Finavia, 2026)<\/a><\/li><li><a href=\"https:\/\/yle.fi\/a\/74-20208432\" rel=\"nofollow noopener\" target=\"_blank\">Lappi porskutti joulukuussa Uudenmaan ohi (Yle, 5 Feb 2026, in Finnish)<\/a><\/li><\/ol><\/div>\n<!-- HTF-RELATED-POSTS-V1 -->\n<style>\n.htf-related-wrap{max-width:1100px;margin:-20px auto 30px;padding:0 20px;font-family:'Inter',sans-serif;}\n.htf-related-wrap .htf-related-eyebrow{text-transform:uppercase;letter-spacing:3px;font-size:12px;color:#C8A45A;font-weight:600;text-align:center;margin:0 0 10px;}\n.htf-related-wrap h2.htf-related-title{font-family:'Playfair Display',serif;font-weight:600;font-size:32px;color:#2D5A3D;text-align:center;margin:0 0 8px;line-height:1.2;}\n.htf-related-wrap 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button.formkit-submit:focus{background:#E8D5A0 !important;border-color:#E8D5A0 !important;outline:none !important;box-shadow:none !important;}\n.htf-nl-kit button.formkit-submit > span{color:#1A1917 !important;font-weight:600 !important;letter-spacing:0.5px !important;}\n.htf-nl-kit .formkit-powered-by-convertkit-container,.htf-nl-kit .formkit-guarantee{display:none !important;}\n.htf-nl-kit .formkit-alert{margin-top:10px !important;font-family:Inter,sans-serif !important;font-size:13px !important;color:rgba(255,255,255,0.85) !important;list-style:none !important;padding:0 !important;}\n.htf-nl-kit .formkit-alert-success{color:#E8D5A0 !important;}\n@media (max-width:520px){.htf-nl-kit{padding:48px 24px;}.htf-nl-kit h3{font-size:28px;}.htf-nl-kit .formkit-fields{flex-direction:column !important;}.htf-nl-kit button.formkit-submit{width:100% !important;}}\n<\/style>\n<div class=\"htf-nl-eyebrow\">Letters from Rovaniemi<\/div>\n<h3>Get our best travel tips in your inbox<\/h3>\n<p class=\"htf-nl-sub\">Monthly stories from Rovaniemi \u2014 Arctic tips, packing lists, and the places we keep coming back to.<\/p>\n<script async data-uid=\"af0fbe56d9\" src=\"https:\/\/hungrytravelfamily.kit.com\/af0fbe56d9\/index.js\"><\/script><\/div>\n<!-- \/NEWSLETTER KIT --><\/article>\n<!-- SIDEBAR -->\n<aside class=\"htf-sidebar\">\n<div class=\"htf-sidebar-sticky\">\n<div class=\"htf-sb htf-sb-toc\">\n<div class=\"htf-sb-label\">Contents<\/div>\n<ol>\n<li><a href=\"#s1\">The top markets in winter<\/a><\/li>\n<li><a href=\"#s2\">Finland-wide: the bigger picture<\/a><\/li>\n<li><a href=\"#s3\">Which markets are growing<\/a><\/li>\n<li><a href=\"#s4\">Why they come<\/a><\/li>\n<li><a href=\"#s5\">How they book<\/a><\/li>\n<li><a href=\"#s6\">What the statistics cannot tell you<\/a><\/li>\n<li><a href=\"#s7\">FAQ<\/a><\/li>\n<\/ol>\n<\/div>\n<div class=\"htf-sb\">\n<div class=\"htf-sb-label\">Share this story<\/div>\n<div class=\"htf-sb-share\"><a title=\"Pinterest\" href=\"#\">Pin<\/a> <a title=\"Facebook\" href=\"#\">f<\/a> <a title=\"X \/ Twitter\" href=\"#\">X<\/a> <a title=\"Copy link\" href=\"#\">\ud83d\udd17<\/a><\/div>\n<\/div>\n<div class=\"htf-sb htf-sb-svc\">\n<div class=\"htf-sb-label\">For journalists<\/div>\n<h4>Local experts in Rovaniemi<\/h4>\n<p>Interviews, filming help and real prices from Finnish Lapland.<\/p>\n<a class=\"htf-btn\" href=\"https:\/\/hungrytravelfamily.com\/blog\/press\/\">Press &amp; media<\/a><script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Which country sends the most visitors to Lapland in winter?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The United Kingdom. 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Rovaniemi stands out as the Santa Claus destination.\"}}, {\"@type\": \"Question\", \"name\": \"How many foreign visitors does Finland get in winter?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"1.3 million foreign visitors from 87 countries between December 2025 and February 2026, up 4% (Business Finland).\"}}]}<\/script><\/div>\n<\/div>\n<\/aside>\n<\/div>\n\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Who visits Lapland? 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